Privacy policy

Last updated: August, 2026

We are a small team at Lunecalme (APEXTRAIL DIGITAL LLC), and we take your privacy seriously. This policy explains what information we collect when you visit our store, how we use it, and what choices you have. We have tried to keep it clear and straightforward. If anything is confusing, email us at support@lunecalme.com and we will explain it directly.

By using our services, you acknowledge that you have read this Privacy Policy and understand how your information is collected, used, and disclosed.

1. What This Policy Covers

This Privacy Policy describes how Lunecalme collects, uses, and discloses your personal information when you:

Visit or browse our website
Place an order
Contact customer support
Otherwise interact with our store

If there is any conflict between this Privacy Policy and our Terms of Service, this Privacy Policy applies to personal data handling.

We only collect the information necessary to process orders, provide customer support, and operate our store.

2. Personal Information We Collect

Personal information means data that can identify or reasonably be linked to you. We may collect:

Contact Details

Name
Email address
Phone number
Shipping address
Billing address

Financial Information

Payment confirmation and transaction details
Payment information is processed securely via PayPal
We do not store card or bank details

Order and Transaction Data

Products viewed or purchased
Cart activity
Order history
Returns or cancellations

Communications

Messages you send to us, such as customer support or product questions

Device and Usage Data

IP address
Browser type
Device information
Website interaction data, such as pages visited, clicks, and time spent

3. How We Collect Information

We collect information in the following ways:

Directly from you, through orders, forms, emails, or customer service
Automatically, through cookies and analytics tools
From service providers that help operate our store, including our ecommerce platform, payment processors, and shipping partners

Our store runs on Shopify, and Shopify processes certain order and account data on our behalf as part of operating the site. You can review Shopify's own privacy practices at Shopify's privacy policy page.

4. How We Use Your Information

Fulfill Orders

Process payments
Ship products
Handle returns and refunds
Send order confirmations and updates

Customer Support

Respond to inquiries
Resolve issues with orders or products

Improve Our Store

Understand how customers use our website
Improve product listings and usability

Marketing (Optional)

Send promotional emails or offers
You may unsubscribe at any time

We will still send essential emails related to your order or account.

Security and Fraud Prevention

Protect against fraudulent activity
Maintain secure transactions

Legal Compliance

Comply with applicable laws and regulations
Respond to lawful requests when required

5. How We Share Information

We do not sell your personal information. We only share data in limited situations.

Service Providers

We share information with trusted providers, such as our ecommerce platform, payment processors, and logistics partners, strictly to operate our store. They are required to protect your data and cannot use it for unrelated purposes.

Advertising and Analytics Partners

We may share limited usage data to improve marketing performance. You may opt out by contacting us at support@lunecalme.com with the subject line Opt Out of Targeted Advertising.

Legal Requirements

We may disclose information if required by law, court order, or government request.

Business Transfers

If our business is involved in a merger, acquisition, or asset sale, your information may be transferred as part of that process.

6. Data Security

We take reasonable security measures to protect your information.

All checkout pages use SSL encryption
Payment processing is handled securely through PayPal
We do not store full payment card numbers

While we work to protect your data, no system is 100 percent secure, so we cannot guarantee absolute security.

7. Cookies and Tracking

We use cookies and similar technologies to:

Keep your shopping cart working
Analyze website performance
Improve user experience

You can disable cookies in your browser settings, but some site features may not function properly.

8. Data Retention

We retain personal information only as long as necessary to:

Fulfill orders
Provide customer support
Meet legal obligations
Resolve disputes

9. Your Rights and Choices

Depending on your location, you may have rights to:

Access your personal data
Request deletion
Correct inaccurate information
Request a copy of your data
Opt out of targeted advertising

If you are a California resident, you have specific rights under the California Consumer Privacy Act and California Privacy Rights Act, including the right to know what personal information we collect, request deletion of that information, and opt out of the sale or sharing of personal information. We do not sell personal information as defined under California law.

As a business operating out of Montana, we also structure our privacy practices in line with applicable state privacy laws, including the Montana Consumer Data Privacy Act where applicable to our business.

To exercise these rights, contact support@lunecalme.com. We may need to verify your identity before processing requests.

10. Children's Privacy

Our website is not intended for children under 13, and we do not knowingly collect their data. If you believe a child has provided personal information, contact us and we will remove it.

11. International Users

We operate primarily in the United States. If you access our website from outside the US, your data may be transferred and processed in the United States.